A.F. Blakemore, SPAR wholesaler for Wales, Central and South East England, has partnered with Leicester Tigers rugby club.

SPAR UK Sponsorship

SPAR Supermarkets are now the official Convenience Store of Leicester Tigers rugby club and will be a supporting partner for the Tigers Under-10s Cup. As part of the sponsorship, the SPAR logo will feature on both side panels of the men’s matchday playing shorts for Leicester Tigers.

Community Focus

A.F. Blakemore Group’s Marketing Director, Sarah Ellis, expressed their excitement about the new partnership: “At SPAR, we have a long history of supporting sport, that is why we are thrilled to partner with Leicester Tigers and the Tigers U10 Cup. This partnership underlines our commitment to nurture our neighbourhoods and promote the power of sport and its positive impact on people of all ages.

“Leicester Tigers is a team committed to continually increasing the opportunities, development, and participation of rugby at every level and ability. At A.F. Blakemore, we are very excited to partner with them and support their vision.”

Speaking about the new partnership, Leicester Tigers Chief Executive Officer Andrea Pinchen said: “It is brilliant to welcome the SPAR brand to the Tigers Family as a Club Partner. While globally recognised, SPAR stores have a focus on community and local engagement like us at Leicester Tigers. We look forward to the beginning of a strong relationship and working together on promoting the positive influence of sport to our supporters and community.”

Source: A.F. Blakemore 

Read more about SPAR UK

About SPAR UK

The United Kingdom became a SPAR member in 1956 when SPAR International granted a licence to utilise the SPAR brand to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR in the UK comprises independently owned and licensed retailers as well as company-owned stores.