Following extensive testing, SPAR Austria are rolling out smart electronic shelf labels (ESL) in stores. The multi-coloured ESL units ensure shoppers a modern and convenient shopping experience and digital price labelling for store employees. By year-end, 200 SPAR Supermarkets comprising both company-owned and independently-owned stores, will be equipped with ESL.

Making price labelling easier for employees plus appealing to customers was a prerequisite for SPAR Austria’s switch to digital labels.

“Care is essential when selecting appropriate technology, particularly regarding price labelling for food,” says SPAR Austria CEO Hans K. Reisch. “We have thoroughly tested this option and are pleased that we can offer our customers and employees an innovative and forward-looking solution. The electronic shelf labels are an important step in the digitisation of our company and a sign of our quality and service.”

Multi-colour ESL

The innovative multi-colour intelligent ESLs from VusionGroup and VusionCloud are being used, providing accurate product and price data in real-time. Consumers will benefit from accurate prices displayed on the ESLs at all times.

“Through the 4-colour ESLs, we offer our customers the most accurate price, advertising, and product information. Our employees now have a great solution to quickly replenish shelves and retrieve information about the item at any time, leaving more time for our customers,” says SPAR Austria CEO Hans K. Reisch.

Best solution for customers and employees

The multi-year intensive test phase of ESL by SPAR Austria led to a large portion of IT in-house work. During testing, certain products could damage electronic contacts and some power supply systems were prone to errors, leading to adjustments. The ESLs have been installed in the SPAR start-up market in Kufstein and the EUROSPAR Supermarket in Eugendorf, among others.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.