SPAR Austria has announced it has a 'sharp' loyalty scheme in store for its customers: from 8 September 2016 to 14 January 2017, customers will be invited to save up loyalty points for a range of quality stainless-steel kitchen knives, designed in collaboration with British celebrity-chef, Jamie Oliver.

The range includes kitchen scissors, a meat fork and a sharpening tool.

“The Jamie Oliver knives stand out through their top quality and modern, ergonomic design,” explained Markus Kaser, Manager for INTERSPAR Austria, adding: “The new loyalty scheme helps our customers to acquire these exclusive products.”

For every €10 spent on groceries, customers will receive one traditional, or digital loyalty point – two on Wednesdays. Traditional points can be traded in for digital points at the instore information desks, to be compatible with the newly designed INTERSPAR ‘Sammelheft’ (collection point) App, which makes it easy to keep track of the number of points saved.

The collected loyalty points can be redeemed until 14 January 2017.