SPAR Austria has partnered with Vienna-based start-up, NUSSYY, to offer shoppers two varieties of delicious, organic biscuits produced without added sugar. This is yet another step in SPAR Austria's stated objective of reducing sugar consumption across their retail offer with a goal of removing 1,000 tonnes of sugar from their own brand range by 2020.

Available exclusively in SPAR, EUROSPAR and INTERSPAR stores, the biscuits are produced using purely organic ingredients, such as spelt flour and oatmeal, from the Mühlviertel region. The natural sweetness in the biscuits comes from dates, figs and dried apples.

NUSSYY is the newest member of the sugar reduction initiative launched by SPAR Austria earlier this year, which promotes the removal of excess sugar from products. “We are very pleased that an innovative company like NUSSYY supports our sugar reduction initiative and that as a retailer, we can offer our customers the first biscuits without added sugar in the country,” said SPAR Austria CEO, Dr. Gerhard Drexel.

In addition to having no added sugar, the biscuits are also made without palm oil: “Our traditional recipes meet modern nutritional trends,” said NUSSYY founder, Carina Pirngruber. “From the beginning, we have worked with no added sugar in all of our products and our new organic biscuits are also 100 percent pure, without any artificial ingredients.”

Conscious snacking

Not only are the NUSSYY biscuits a healthier snack choice, but when purchasing them, customers are also supporting the EAT.CARE.LOVE project of the Jane Goodall Institute – Austria, which promotes awareness of the responsible use of resources.

“Sustainability has been firmly anchored in our corporate philosophy for 65 years and this is reflected in our cooperation with NUSSYY and the Jane Goodall Institute, said Dr. Drexel.

The NUSSYY brand epitomises a healthy, sustainable lifestyle and the products sold exclusively in SPAR stores in Austria are helping to meet healthier consumer choices, whilst supporting a good cause.

The NUSSYY biscuits are available in two flavours: Orange-spelt and Apple-spelt.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy.