SPAR Austria has announced it has become the official main sponsor of the FIS Alpine Ski World Championships in Saalbach in 2025. This new sponsorship builds on SPAR Austria's longstanding relationship with the Austrian Ski Association (ÖSV) and demonstrates its commitment to promoting skiing and active lifestyles across Austria. In celebration, SPAR Austria is offering fans the chance to win VIP tickets to experience this winter sports highlight in style.

Official main sponsor

As a long-standing partner of the ÖSV, SPAR Austria is the official main sponsor of the FIS Alpine Ski World Championships Saalbach 2025 for the first time. To shorten the waiting time until February, the SPAR Natur*pur Kaiserschmarrn stand will tour throughout Austria under the motto #GENUSSVERRÜCKT and will reach Saalbach just in time for the start.

From 4 to 16 February 2025, the FIS Alpine Ski World Championships will take place in Saalbach Hinterglemm. The sporting highlight in winter unites around 600 athletes from over 60 nations as well as thousands of skiing enthusiasts. As the main sponsor, SPAR Austria is setting an example for its close connection with skiing.

“In Austria as well as in the countries such as Italy, Slovenia or Croatia where SPAR operates, skiing is more than just a sport. Ski stars and top athletes like Marco Schwarz motivate entire generations to become active and do sports. It is this shared passion that unites us at SPAR across national borders and inspires us to support the World Ski Championships in Saalbach as the main sponsor. Our concern is to motivate exercise together with conscious nutrition and to put enjoyment in the foreground. That’s why the World Ski Championships are a perfect fit for our organic brand SPAR Natur*pur”, explains SPAR Austria board member Markus Kaser.

#GENUSSVERRÜCKT on tour

At a specially developed Kaiserschmarrn Roadshow, the classic becomes a star in every ski hut and provides unforgettable moments of pleasure. Under the motto #GENUSSVERRÜCKT, the SPAR Natur*pur stand in the form of a Kaiserschmarrn pan is touring throughout Austria. The ÖSV outfit started at EUROPARK in Salzburg on 11 October.

Participate and win: 25 x 2 VIP packages

With Austrian ski stars such as Marco Schwarz and Hannes Reichelt as testimonials for the organic brand SPAR Natur*pur, SPAR Austria is an integral part of the ski circus. For fans who want to become an integral part of the World Cup and cheer on their idols on-site, SPAR Austria is offering a special competition: 25 x 2 VIP tickets and an overnight stay in Saalbach.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.