SPAR Austria introduces new employer branding campaign

April 15, 2024 IN THE CATEGORY: People

Under the new motto ‘Hier bist du der SPAR’, SPAR Austria is bringing employees into the spotlight with a new employer branding campaign. SPAR Austria is a family-run, 100% Austrian company which provides employment to around 51,000 people across the country.

Hier bist du der SPAR

SPAR Austria is a growing retail company, offering secure roles with future development opportunities. Employees have indeed been the foundation of SPAR Austria’s success for 70 years. SPAR Austria has developed a new employer branding campaign titled ‘Hier bist du der SPAR’. Translated to ‘Here you are the SPAR’ in English, the campaign highlights employees across SPAR Austria as the face of the company: those who work in stores, delivery fleets, production facilities and head offices.

The new campaign includes a TV commercial as well as a large-scale 360-degree implementation online, on social media, print, radio and instore. With this campaign, SPAR Austria’s employer image showcases a new face and identity, highlighting the variety of jobs at SPAR and the benefits of SPAR as an employer of choice.

You can watch the TV commercial here.

Job diversity and development

The campaign promotes the job diversity within SPAR Austria: bakers, delicatessen professionals, cashiers, truck drivers and much more. Additionally, SPAR Austria offers 24 internships across a wide range of disciplines for further development and education.

SPAR Austria Group has created thousands of new jobs across all of its business divisions in the past few years alone. There are many opportunities for professional and personal development at SPAR, both in Austria and further afield.

Source: SPAR Austria

Read more about SPAR Austria

About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.