SPAR Austria donates over €45,400 to charity Save a Child

May 3, 2022 IN THE CATEGORY: Community, Digital and Marketing, Responsible retailing

From left to right: SPAR Austria Board member Markus Kaser, Managing Director of Save a Child Austria Andrea Drexel, Managing Director REGIO Iris Grieshofer, and Walter Paulhart, Secretary-General Save a Child Austria © SPAR/Wildbild
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SPAR Austria has donated over €45,400 – the proceeds of its Stickermania campaign and REGIO tea advent calendar sales – to support non-profit association Save a Child Austria. Save a Child is dedicated to caring for socially vulnerable children, arranging sponsorships and supporting families in need.

The COVID-19 pandemic has strongly affected vulnerable children and young people, with home-schooling and social distancing proving additional challenges. These circumstances make the donation all the more important.

€30,000 collected through SPAR’s Stickermania campaign

SPAR Austria’s 13th Stickermania campaign brought enthusiastic sticker collectors to the underwater world of Atlantis. For the eighth time, SPAR Austria donated €30,000 to Save a Child from the proceeds of the sale of the campaign’s sticker books and stickers.

“The long-term cooperation with Save a Child Austria is very important to us. We are pleased that through the Stickermania campaign, SPAR can contribute to helping children in difficult circumstances”, said SPAR Austria Board member Markus Kaser.

REGIO tea advent calendar brings in €15,408

In the run-up to Christmas, SPAR’s own production company REGIO sold tea advent calendars, including 24 winterly tea varieties. For each of the 15,408 calendars sold, REGIO donated one euro to Save a Child.

“I am pleased that together with our customers, we were able to increase the amount donated compared to last year and this year support Save a Child with more than €15,000”, explained Iris Grieshofer, REGIOS’s Managing Director.

Source: SPAR Austria

About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade during 2020, after being a market growth leader for over a decade.