Since 2006, SPAR UK wholesaler James Hall & Co. Ltd sponsorship has been integral to the Lancashire School Games, organised by Active Lancashire and the School Games Organiser Network. This partnership enables thousands of children to engage in meaningful sports and activities that support skill-building and fitness each year, in alignment with the needs of diverse local areas.

The 2024-25 partnership launch took place at the Girls Active event held at Roefield Leisure Centre in Clitheroe. 150 children from Pennine Lancashire schools enjoyed activities such as orienteering, glow dodgeball, cardio tennis, spinning, gym workouts, and yoga.

Renewed commitment

SPAR UK wholesaler James Hall & Co. Ltd and Active Lancashire renewed their partnership for the 2024-25 season, marking 19 years of collaboration. This long-standing relationship reflects a shared dedication to inspiring young people through sport and promoting healthier lifestyles. With the ongoing support of the SPAR brand, the Lancashire Games continue to evolve and provide inclusive opportunities for children to engage in meaningful physical activities across Lancashire.

Fresh look

This year’s Games also feature a vibrant rebrand, with a modern shield-shaped logo showcasing SPAR prominently. The design includes playful lettering in Active Lancashire’s brand colours and Lancashire’s iconic red rose, symbolising local pride. The updated identity aligns with the Games’ inclusive and community-focused mission while maintaining a sense of achievement and celebration for participants.

Supporting local communities through sports

In the 2023-24 academic year, the Lancashire Games introduced a refined model with events held across three distinct clusters in Lancashire to better serve children’s needs in their own communities. This structure will continue in 2024-25, engaging over 26,000 children through 27 major events, ensuring a vibrant and community-focused program of physical activity.

James Hall & Co. Ltd’s long-standing support is deeply appreciated by the team at Active Lancashire. “We couldn’t have achieved our level of engagement without SPAR’s support,” said Andy Clark, schools partnerships officer at Active Lancashire. Philippa Harrington, marketing manager at James Hall & Co. Ltd, echoed this sentiment: “Year in and year out, we see the value of SPAR’s sponsorship and are excited for another impactful year.”

Source: James Hall & Co. Ltd

Read more about SPAR UK

About SPAR UK

The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.