Read more about COVID-19 Preparedness & Responsiveness

Olympic boxer Kellie Harrington becomes SPAR Ireland Brand Ambassador

November 25, 2021 IN THE CATEGORY: Responsible retailing, Sport sponsorship

SPAR Ireland has announced a new partnership with Olympic Gold Medallist boxer Kellie Harrington. The new three-year partnership will see SPAR support Kellie every step of the way on her journey to the 2024 Paris Olympics Games.

To celebrate this exciting new partnership, SPAR Ireland and Kellie Harrington, on 16 November, launched the SPAR Christmas Community Fund. The new initiative will see SPAR acknowledge and reward ten local community mentors by giving them the opportunity to win €1,000 each for their local club or community group. SPAR retailers are proud to serve the communities in which they are embedded. This initiative is indicative of their ongoing commitment to their customers.

Community presence

“I am delighted to be announced as a new Brand Ambassador for SPAR and to be working with them on my journey to the 2024 Paris Olympic Games. SPAR has a presence in every community around Ireland. The importance of community is something that I am very passionate about and really resonates with me. The SPAR Christmas Community Fund is a great initiative, and I am pleased to be associated with it. I look forward to seeing the local hero nominations that will be entered and hearing each inspiring story”, said Kellie Harrington.

Commenting on the partnership, Colin Donnelly, SPAR Sales Director, said, “Kellie is one of Ireland’s most successful and inspiring athletes. The fantastic scenes of celebration in Kellie’s community this summer after her gold medal win at the 2020 Tokyo Games were special.”

“Kellie truly embodies what community is all about. We are so pleased to have her here with us today, supporting the new SPAR Christmas Community Fund, which shines a light on and rewards local community heroes. We look forward to working with and supporting Kellie over the course of the next three years.”

Source: SPAR Ireland

Read more about SPAR in Ireland


About SPAR Ireland

SPAR Ireland was established in 1963. It is operated by a leading wholesale and retail company, BWG Foods, now a subsidiary of SPAR Group Ltd Southern Africa.

With a presence across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR, and SPAR Express. These three formats bring consumers a comprehensive range of innovative products and instore offerings.