DESPAR Partner, Maiora, has launched a new brand video titled ‘From the Farm to Your Plate’ that shows the journey of fresh produce being sourced for a DESPAR Own Brand of local, traceable products.

The SPAR Italy Partner for the Centre-South regions, company Maiora, recently shared a new video that illustrates the safe supply chain of DESPAR’s traceable private label produce, called Passo dopo Passo (Step by step).

This message reflects SPAR’s values of supporting local producers while protecting the environment and consumers’ health in a responsible way, by minimising any unnecessary steps in the produce’s journey from field to plate. This approach ensures great quality and taste to SPAR customers.

Source: DESPAR Centre-South Italy (Maiora)

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About SPAR Italy

SPAR International first granted a licence for the operation of the SPAR Brand to SPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. SPAR Italy, known locally as DESPAR Italia, licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR Partners operate stores under three formats: DESPAR neighbourhood Supermarkets, EUROSPAR Supermarkets and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. While the majority of the company’s turnover is acquired through these larger format stores, the independently owned neighbourhood supermarkets remain a key part of the business.