SPAR Hungary invested €3 million in the online solution and expects annual turnover to equal that of an INTERSPAR Hypermarket, with an average basket spend of €46. The plan is to expand the online service in the future – covering more and more municipalities with the home delivery service.
Commenting on the move to online, SPAR Hungary’s Head of Communication, Márk Maczelka said: “We have achieved another milestone with the launch of our online solution. Thanks to great team work, we have successfully implemented a major project for the business.
“We tested the robustness of the system with some of our loyalty card holders using six vehicles; thanks to the positive response, we officially launched our online shop on 6 May.”
In recent years, e-commerce has expanded rapidly both in Hungary and around the world. SPAR Hungary saw the need to make a move in this direction with the aim of providing a premium quality service, targeting busy shoppers aged 25 to 49 – saving them time and energy by being able to shop online.
SPAR Hungary’s online solution offers a flexible service: shoppers can request deliveries six days a week, from Monday to Friday 8:00-22:00, and on Saturday from 8:00-18:00, in two-hour time slots. The delivery fee is minimal – ranging from €1,50 to €3,00. Customers can also choose to collect their orders through the drive-in service at the INTERSPAR Hypermarkets in Pesterzsébet, Diósd and Szentendre. Orders above €76 are delivered for free.
An efficient, fast and accurate online service is ensured with the use of cutting-edge logistics and IT systems. The selection and packaging of goods into environmentally-friendly paper bags is performed according to strict hygiene standards by qualified store employees. Thanks to the technologies in use, four different orders can be picked and selected simultaneously, with product photos supporting the work of the store staff.
On the SPAR online shop, customers can choose from all of the products which are available instore at the same price. The service is available on all platforms, including smartphones, and tablets. Customers can make use of a dedicated phone and online customer service which is available during delivery hours.
For deliveries, SPAR Hungary has a fleet of 20 SPAR branded Peugeot Boxer (L2H2) Trucks. Thanks to separate storage compartments for fresh and frozen items, the products are perfectly preserved during delivery.
SPAR Hungary currently employs 45 drivers who are supported by a dedicated customer service team and instore pickers. All orders are coordinated by a team at the central office.
Source: SPAR Hungary
About SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.