As the health and wellness trend continues to grow, it’s important for SPAR, as a global grocery retailer, to tap into this market. To guide SPAR Partners and Retailers in this area, SPAR International has put together a Health and Wellness Toolkit, with campaign examples from seven different SPAR countries and tips on the marketing support needed to deliver attractive Health and Wellness promotions instore.

Campaign ideas include educational and healthy eating programmes, healthy recipe content and sugar reduction programmes within SPAR Own Brand ranges.

The Health and Wellness Toolkit is available on SPAR Connect, along with 15 other toolkits that cover a variety of topics, focusing on key areas of retail marketing. Each one includes examples and best practice case studies from SPAR markets around the world, providing SPAR Partners with inspiration, practical solutions and how-to guides for marketing campaigns, social media management, and general brand positioning.

Please contact the Marketing team if you have any queries or require advice on marketing and strategic projects in your country.