In today’s world, it’s important to engage your customers and build a strong relationship also through social media. With Facebook for Business
this becomes easier to achieve. To help SPAR Partners and Retailers, SPAR International has created a Facebook for Business Toolkit, which specifies how to get started, what type of content to share, and how to make the most of it as a great marketing tool.

Added value

With your SPAR Facebook page, you can update your followers on promotions, special offers, product launches and competitions. You can also receive feedback from your shoppers and build trust and credibility around your SPAR store.

As a Facebook Business account owner, you can use various analytics tools to learn about your shoppers by assessing their shared interests, user demographics, shopper location and activity. This allows you to gain a better understanding of who your shoppers are and how they perceive your SPAR store. It will also allow you to create an ‘ideal shopper profile’ to whom you can tailor your product offerings, communications and shopper service.

Facebook Business pages also offer valuable promotional features. For example, when organising events, you can make use of the Facebook event tool to inform your audience of an event and even invite them directly to an event. You can also make use of other interesting online marketing tools such as surveys or polls.

Having an online presence through an engaging platform like Facebook can help drive traffic to your store. If you push brand awareness, your followers will think faster about going to your store when they need something. Offering coupons and promotions of new or existing products on your Facebook page gives your shoppers another reason to visit your SPAR Supermarket.

Last but not least, having a Facebook Business page is free marketing. A business page is public (as opposed to a personal profile which is private) and is shown in the results of search engines like Google, so it is effectively a free online presence for your SPAR store.

Getting started

As you can see, there are more than enough reasons to have a SPAR Facebook page. To get started, find out about helpful tips & tricks, and ensure that you’re following the correct branding guidelines, take a look at the Facebook Business Toolkit, available on SPAR Connect, where you can also find many other Marketing Toolkits. Branding is an essential element and you can find information plus downloads for all countries here.

If you have any questions or require advice on marketing projects in your country, please feel free to contact the SPAR International Marketing team.