Seeking inspiration for your 2020 marketing promotions? Look no further. To help our SPAR Partners develop their strategic marketing plans for the coming year, we have put together a toolkit of successful promotion campaigns from around the SPAR world based on three key themes:
- Driving footfall & basket spend
- Driving engagement through inspiring food-related campaigns
- Driving engagement through community initiatives

The toolkit is available now on SPAR Connect and we are confident it will give your team some fresh and inspiring marketing ideas that can be tailored for each market.

Solutions for driving footfall and basket spend can vary in the different markets in which we operate, but all of the ideas that we’ve shared reflect a common focus on customer shopping enjoyment.

This customer-focused approach is also reflected in the examples around inspiring food-related promotions, with ideas from SPAR Partners on how to reduce food waste.

The final section of the toolkit shares great promotion campaigns based on community initiatives, which always form a big part of marketing activities in SPAR.

With ideas ranging from instore messaging, online marketing, email campaigns, loyalty card link-ins and promotional leaflets, we’re confident you’ll find what you’re looking for. More helpful toolkits can be found on SPAR Connect, focusing on key areas of the business.

Contact our marketing team if you would like to join in any of the international campaigns mentioned. The team is also available to brainstorm marketing strategies with you.