The food retail industry is a competitive market, and developing customer loyalty is an essential part of building success. SPAR country organisations have developed a wide range of innovative loyalty programmes which drive customers back into stores and build a strong customer base.

Loyal customers are integral for a retailer’s success. They can become repeat buyers, have larger spending baskets, and develop into brand evangelists. Loyalty programmes are essential to develop and grow customer loyalty. Deloitte reported that 70% of consumers are more likely to both spend and engage with retailers when they are enrolled in a loyalty programme, compared to those who are not.

Across the globe, local and international retailers are competing for customers’ attention and retention. In our new issue of Contact International, we highlight the innovative innovative loyalty programmes developed and implemented by SPAR country organisations to build customer loyalty and stand out from the crowd.

To read this feature, click here.

If you would like to read more from Contact International issue 2-2024, click here.