An ever-growing shift to value, accelerated by the impact of the COVID-19 pandemic, is one of the key trends currently shaping grocery retailing across Europe. The launch of the SPAR N°1 Value range, described in this fourth quarterly issue, provides an essential role in offering consumers a strong value option.
Ahead of the 90th anniversary of the SPAR Brand in 2022, we share an overview of the SPAR Brand Book – explaining our unique brand story and outlining what SPAR stands for.
To read these and other stories about SPAR worldwide, follow this link.
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