INTERSPAR Austria wins golden Apprentice Marketing Award 2021

July 5, 2021 IN THE CATEGORY: Awards and prizes

The hypermarket business, INTERSPAR Austria, has been awarded this year’s ‘Brands 4Young Talents 2021’ Apprentice Marketing Award. INTERSPAR’s apprentice recruitment campaign convinced the expert jury and the audience, winning it the golden Apprentice Marketing Award in the category ‘Talent Attraction - Global Player’. The award was handed out on 17 June by Management Consulting firm Symbiosis Strategy & Branding, a leading agency for internal branding/behavioural branding in Switzerland, Austria, and Germany.

INTERSPAR launched its innovative new apprentice recruitment campaign at the beginning of the year. As part of this campaign, current apprentices present their INTERSPAR Hypermarket training activities in short, self-directed videos. In the videos, the apprentices introduce their teams and answer questions about their training at INTERSPAR Hypermarkets and future career opportunities.

The campaign is clearly bearing fruit: Three-quarters of the roughly 200 available apprenticeship positions for the coming year have already been filled.

The jury and the participants in the Apprentice Marketing Practice Forum gave the INTERSPAR campaign top marks in the areas of ‘authenticity and credibility’, ‘attractiveness and target group approach’, and ‘creativity and differentiation’. All videos and information on the different training professions can be found at

About 50 apprenticeships still available throughout Austria

INTERSPAR Hypermarket division in Austria is currently recruiting about 50 trainees for the coming apprenticeship year 2021/2022. In addition to receiving training with a qualification for university entrance, INTERSPAR Hypermarket apprentices can expect numerous benefits, including a bonus payment of up to €140 per month for practical work. For good performances at the vocational school, INTERSPAR Austria awards prizes of up to €220 per year. This way, trainees can earn over €4,500 during their full apprenticeship.

INTERSPAR also offers trainees free driving lessons or a free e-bike if they attain excellent results during their practical training and classes. If the trainees perform well, they also get a free iPad at the end of the first year of training.

INTERSPAR Austria offers trial days in INTERSPAR Hypermarkets, restaurants, and bakeries to learn more about the different training professions at INTERSPAR division of SPAR Austria.

More information can be found here.

Currently, 300 youngsters follow one of the eight training professions at INTERSPAR Hypermarkets, bakeries, and restaurants.

In the hypermarkets:

– Food retail

– General retail – non-food

– Delicatessen shop assistant (bread, cheese, and fish)

– Delicatessen shop assistant (meat and sausage)

In the Bakeries:

– Baker

– Confectioner

In the Catering Department:

– Foodservice

– Cook

Source: SPAR Austria

Read more news from SPAR Austria.

About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade during 2020, after being a market growth leader for over a decade.

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