SPAR Fuxiang has successfully launched the first premium SPAR store. Opened on 2 October, this new SPAR store is located in the central business district of Zhangjiakou, the host city of the 2020 Winter Olympic Games, which boasts convenient transportation routes.

The store offers over 6,000 SKUs in a 2,400m² selling area. With the core concepts of ‘green, environmentally-friendly and health-conscious’, this new store focuses primarily on meeting the needs of local shoppers by offering various worldwide categories in an inspiring environment.

The destination departments are the Food-to-Go section, instore bakery, and imported seafood & butchery sections. SPAR Fuxiang strives to employ professional chefs in the new store, ensuring the delicatessen offerings available are produced according to the best standards. The store focuses on meeting the needs of both top-end customers and the general public – offering fantastic convenience for local residents.

This festive opening day attracted thousands of shoppers, with very impressive sales results. The store has become a very popular shopping destination thanks to its quality service and products.

With the strong support of the SPAR China team, SPAR Fuxiang will continue to invest in store expansion and look at new market opportunities in the coming years. The future developments will primarily focus on the expansion of SPAR Supermarkets, SPAR convenience stores, and old store conversion programmes. SPAR Fuxiang plans to open 12 new stores in the near future.