Farm-to-Fork Focus: SPAR Shandong’s sourcing success
Food quality and safety are becoming increasingly top of mind for shoppers around the globe. In China, SPAR Shandong’s farm-to-fork strategy meets these demands by raising the bar in direct sourcing. This approach is boosting efficiency, transparency, and traceability along the whole supply chain.
More than ever, shoppers want to know what they are buying, where it came from, and how it was produced. These growing consumer demands are impacting global agri-food supply chains from upstream farming to downstream retailing.
SPAR Shandong partner Jiajiayue Group maintains an innovative direct sourcing strategy to meet evolving supply chain needs, which it first implemented in 1999.
To read this full feature in Contact International 2021-1, click here.
