SPAR is the proud sponsor of the 37th edition of the European Athletics Indoor Championships in Istanbul, Turkey from 2-5 March 2023.

This exciting event will be held in the Ataköy Athletics Arena, hosting over 600 athletes from around 50 European countries across the four days. Since 1996, SPAR’s sponsorship of European Athletics has delivered an elevated level of exposure for the brand.

Since the inaugural event in 1970 in Austria, the European Athletics Indoor Championships has been considered one of the key competitions in Europe.

All of the events during the Championships can be watched live via the European Athletics livestream platform. The action can be followed through daily sessions, including morning and evening sessions on Friday, Saturday and Sunday. Finals for six disciplines will already be held on Friday evening – see all events in the programme via this link. Fans can also follow this prestigious event via a dedicated Facebook event page where competition updates, team announcements, videos, and more will be shared leading up to and during the event.

As the principal sponsor of the European Athletics Indoor Championships, SPAR will have a strong brand presence. This brand visibility will be highlighted through television broadcasting and via livestreaming, sportscasters, sports publications, and digital media coverage of the event.

The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.

SPAR Partners have access to tools that can be integrated into all communication and marketing platforms, reflecting the role that SPAR plays as principal sponsor.

See the highlights of the previous edition held in Torun in 2021 by viewing this video.