As part of DESPAR Italia's sustainability goals, the retail consortium launched the “Case delle Api DESPAR” (DESPAR Beehives) initiative, which will see 35 beehives planted across seven locations.

DESPAR Italia, the consortium whereby six food distributors drive the DESPAR brand across Italy, continues to grow its sustainability footprint. Reaffirming the brand’s commitment to sustainability, DESPAR Italia has developed a new initiative to further protect biodiversity in collaboration with the organisation PlanBee.

The “Case delle Api DESPAR” (DESPAR Bee Hives) initiative has seen the installation of 35 new beehives across seven locations in Italy – corresponding to each territory where the brand is present. These 35 beehives will provide protection for over 2 million bees, and the locations were chosen for their positive impact on the local environment. An integration communication campaign across digital and physical touchpoints will bring the initiative closer to customers.

Let;s Change Our Tomorrow

The “Case delle Api DESPAR” initiative is the latest project as part of DESPAR Italia’s sustainability manifesto, titled “Cambiamo il domani” (Let’s Change Our Tomorrow). It compliments previous initiatives rolled out by DESPAR Italia under the manifesto, including the “Bosco Diffuso DESPAR” tree planting campaign, which has seen over 3,000 treees planted since 2023.

Michela Cocchi, Brand Manager of DESPAR Italia, commented: “This project, an integral part of our broader sustainability manifesto “Cambiamo il domani”, confirms the commitment of DESPAR Italia and all its members to building a more responsible future by promoting a widespread and participatory culture of sustainability by combining environmental commitment, enhancement of the territories, and involvement of the communities in which we operate”.

Source: DESPAR Italia

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About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR brand licence in 1959. DESPAR Italia grants sub-licenses to regional partners, all of whom work together to grow the brand across the country. As a limited liability consortium, DESPAR Italia aims to provide itself with a corporate structure with a more efficient and flexible organisational structure. The central office places a strong emphasis on own brand product sourcing, supplementing the buying power of the consortium in the market.