For the fifth consecutive year, DESPAR Italia is collaborating with the AIRC Foundation for its “Arance rosse per la Ricerca” (Red Oranges for Research) initiative.

This initiative focuses on supporting cancer research in Italy and providing information on adopting healthier lifestyles. DESPAR Italia is promoting the initiative across its six regional distributors, making it a nationwide campaign.

Supporting cancer research

The campaign began on January 27th and is present in more than 600 DESPAR, EUROSPAR, and INTERSPAR stores across the country. Customers can purchase packs of blood oranges recognisable  by the special packaging with the AIRC logo. These packs will comprise DESPAR Italia’s Own Brand oranges. For every 2.5 kg pack purchased, DESPAR Italia donates 50c to the AIRC Foundation, making a concrete contribution towards research. This campaign will support the AIRC and its approximately 5,400 researchers who are engaged in research to diagnose cancer early and find increasingly effective and innovative treatments.

On the partnership Filippo Fabbri, General Manager of DESPAR Italia, said: “Arance rosse per la Ricerca (Red Oranges for Research) is an initiative that, with pride, together with all our members, we have been supporting for five years now.

“It is a project in which we strongly believe and which match the values and commitment that our brand promotes on a daily basis on issues related to healthy eating and the adoption of healthy lifestyles. Last year, thanks to the important contributions from our customers, we sold over 79,000 packs generating more than 39,500 euro for AIRC.”

Arance rosse per la Ricerca (Red Oranges for Research) represents an opportunity for DESPAR Italia to help support the fundamental role of science and to join a cause with an important social implication, confirming the values of closeness to communities and people that have always been part of DESPAR’s DNA.

Source: DESPAR Italia

Read more news about SPAR Italy.

About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s license in 1959. The first store opened in 1960. With it, the SPAR brand became the first partnership of retailers and wholesalers to operate in the country. In addition, DESPAR Italia licenses regional partners in a consortium, all working together to grow the brand.