As part of the Buying Better Together strategy, SPAR actively collaborates with Challenger Brands. These on-trend brands are disruptors in their respective categories, outperforming their established competitors and growing market share thanks to innovative NPD and savvy marketing. With challenger brand Tony’s Chocolonely, SPAR has put chocolate with a social mission on its shelves.

Tony’s Chocolonely is a Dutch chocolate brand that stands for fair and transparent production conditions along the entire value chain. Above all, the brand strives for better living conditions for cocoa farmers.

For more on the SPAR International Challenger Brand Programme and Tony’s Chocolonely, read our case study here.