To drive growth across the SPAR worldwide organisation, SPAR International provides all SPAR Partners with access to a variety of shared resources. As part of our brand communications, we have developed a series of Marketing Toolkits, available on SPAR Connect.

The Toolkits cover a variety of topics, focusing on key areas of retail marketing. They include several examples and best practice case studies from SPAR markets around the world, providing SPAR Partners with inspiration, practical solutions and how-to guides for marketing campaigns, social media management and general brand positioning.

On SPAR Connect, one can find different toolkits according to the following categories: Strategic, Digital, Communications, Loyalty and Content Campaigns. In the Loyalty category for example, the Toolkits explain how to go about setting up and managing a SPAR Loyalty Card Programme – outlining the benefits and giving examples of existing SPAR rewards programmes that have been successfully implemented within the SPAR network.

There are currently 16 Marketing Toolkits available on SPAR Connect with more to come throughout the year. Log-on by clicking any of the above links to access these valuable resources.

Please contact the marketing team if you have any queries or require advice on marketing and strategic projects in your country.