Bringing a wide range of fresh produce, choices for daily groceries, and a smooth shopping experience utilising diverse technologies throughout the store, Retail Partners Colruyt Group is delighted with the consumer response to the recently opened SPAR store in Waremme-South, Belgium.

The SPAR store’s warm and functional layout is designed to increase customer convenience while the range ensures access to a wider variety of fresh produce, right in the heart of Waremme-South. The modern layout delivers on the promise of a culinary experience that meets customer expectations, now offering a wider range of healthy options.

The SPAR store in Waremme-South also offers customers excellent value for money, with not only a strong promotional calendar but also all of the benefits of the Colruyt Group Xtra card. Communication in the store also highlights the seasonal produce in the F&V section, catching the customers’ eye upon entering the store. The convenience focus is evident throughout, with cross-merchandising making meal preparation easy, loose and pre-packed produce available, and pre-packed solutions in abundance. Around the store’s perimeter, a wide selection of cheese and accompaniments is available, adjacent to the broad range of pre-packed meats, which in turn leads to the ready-meal section.

Serving the community of Waremme

The refurbishment incorporated cutting-edge technologies such as a fast payment system and an advanced stock management platform to ensure optimum product availability. Dany Clarinval, the new SPAR store manager, is incredibly proud: “We’ve created a modern space that meets the current expectations of the locals: more fresh and healthy produce, a free-flowing route around the store, and a welcoming environment.”

An experienced local team

The SPAR store’s team is a mix of new faces and personnel previously working in a different brand operating at this location, to ensure continuity in serving the people of Waremme.  The team now work in a fresh, modern store that is fully committed to taste and shopping pleasure.

Source: SPAR Belgium, Colruyt

Read more about SPAR in Belgium

About SPAR Belgium

SPAR was launched in Belgium in 1947, representing the first step in the brand’s international development. SPAR in Belgium is operated through two businesses: Retail Partners, which is part of the Colruyt Group, and the family-owned retail business Lambrechts.

SPAR Retail Partners Colruyt Group brings consumers the brand through a combination of company-owned and sub-licensed independently operated stores. SPAR Lambrechts distribution centre focuses on serving sub-licensed independent retailer-run stores.