SPAR UK wholesaler AF Blakemore was a supporter of the Cardiff Cross Challenge. With thousands of athletes and spectators in attendance, the day featured thrilling races across all age groups, from grassroots competitors to elite international athletes.

Visible Support and Community Engagement

AF Blakemore’s sponsorship ensured that SPAR branding was highly visible throughout the course, creating a vibrant atmosphere for both athletes and spectators. A standout feature was the goodie bags distributed to junior podium finishers, complemented by SPAR vouchers available at the merchandise and registration tents.

The SPAR brand’s involvement underscored AF Blakemore’s commitment to supporting community events that promote health and well-being.

Outstanding Event

The Cardiff Cross Challenge featured world-class athletes, including Keneth Kiprop and Charity Cheprop from Uganda, who claimed victories in the men’s and women’s senior races. Domestic competitors, such as Zak Mahamad and Cari Hughes, also delivered impressive performances, demonstrating the event’s importance in nurturing local talent.

AF Blakemore’s support played a key role in the event’s success, contributing to its distinction as the UK’s only World Athletics Cross Country Tour Gold Label race. The company’s efforts exemplify the power of community-focused sponsorships in elevating events to an international standard while fostering local engagement.

With such positive feedback and impactful contributions, AF Blakemore’s involvement set a benchmark for future partnerships, ensuring the Cardiff Cross Challenge remains a highlight of the cross-country calendar.

Source: AF Blakemore

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About SPAR UK

The United Kingdom became a SPAR member in 1956 when SPAR International granted a licence to utilise the SPAR brand to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR in the UK comprises independently owned and licensed retailers as well as company-owned stores.