SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the brand’s ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR network.

SPAR and European Athletics celebrate 25 years of partnership
SPAR International has been the principal sponsor of European Athletics since 1996, a relationship celebrating 25 years in 2021. This long-standing partnership demonstrates major commitment on the brand’s part to facilitating healthy lifestyles through sport. Since the partnership began, 76 events have been sponsored by the retail brand.

A new deal was signed in 2018 between SPAR International and European Athletics that extends their partnership for another eight years, until 2027. This was the first time the contract had been signed for eight years – a sign of major commitment on the brand’s part to facilitating healthy lifestyles through sport. Read full story.