SPAR UK has revamped its Silverbrook Water range with bottles made of up to 51% recycled plastic – a move that demonstrates the SPAR Partner’s commitment to tackling plastic pollution and being an environmentally responsible retailer.

A first for the convenience market, SPAR UK’s eight-strong still and sparkling water range also has a new label design to provide a fresh and contemporary look, and to communicate the recycled plastic content.

Cath McIlwham, Head of Brand at SPAR UK, said: “As ethical and environmental concerns are growing, using recycled material not only reassures our customers but also demonstrates how committed we are to being an environmentally responsible retailer.

“We will save almost 130 tonnes of plastic every year with the changes we’ve made to the packaging. We are confident this initiative will be a huge success for our retailers,” she added.

Already a successful range, the revamps to the water range will ensure that sales continue to grow and show the SPAR Partner’s ongoing commitment to protecting the environment.

Source: SPAR UK

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About SPAR UK

The United Kingdom (UK) became a member of SPAR in 1956 when a group of independent wholesalers obtained the SPAR licence from SPAR International. There are five regional partners with strategically placed Distribution Centres in each region. A Central Office located in London provides national Marketing and Buying services for the group and supports the development of the SPAR Brand in the UK.

SPAR has led the convenience market in the UK for many years but has faced increasing competition in recent times. Always innovative, SPAR Partners have continued to grow the brand. A combination of independently-owned licensed retailers and company-owned stores spanning forecourts, airports, train stations, city centres and local neighbourhoods can be found throughout the country.