SPAR Ireland sponsors FitLive running series

August 8, 2017 IN THE CATEGORY: Responsible retailing, Sport sponsorship

  • Karl Henry (Fitness guru) and Derval O’Rourke (former Olympian and World Champion) at the start of the SPAR FitLive Run Series in Dublin’s Pheonix Park

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  • Al Porter, Derval O’Rourke, Kary Henry and Mick Clohisey, ambassadors of the SPAR FitLive Run Series

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  • Colin Donnelly, SPAR Sales Director with Derval O’Rourke

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A SPAR-sponsored running event took place recently in Dublin’s Phoenix Park. Over 3,000 people participated in the 5 and 10k races, many of whom were taking part in an official run for the first time.

The running series forms part of a larger healthy living campaign called SPAR FitLive, a free eight-week-long fitness programme that offers exercise tips, weekly workouts and running plans. Those who sign up now can put their fitness levels to the test in the second leg of the SPAR FitLive running series at the Cork Airport Runway Run on Friday 17 November.

“SPAR has a long heritage of athletics sponsorship so the SPAR Fitlive programme is a natural fit for our brand,” said Colin Donnelly, SPAR Ireland Sales Director.

“Health and wellbeing is a big focus for us at SPAR Ireland, having just launched our Better Choices initiative last year. We believe the SPAR FitLive Series is another great initiative for families because it helps to promote a healthy lifestyle in the home and community. We’ve very proud to be a part of this new venture.”

Those interested in improving their fitness and wellbeing can take part by registering on FitLive.ie.