The SPAR Lifestyle Change Programme aims to assist more and more people in making conscious dietary changes and participating in regular sports activities. The initiative is built around a free-of-charge mobile application which anyone can access from the App Store or Google Play. The programme has been developed by trained and experienced professionals: a dietary expert and certified nutritionist developed the diet plan including all meals of the day; Gábor “Bio” Tóth, a regular contributor to radio shows, has provided additional useful and interesting information; and professional trainers developed 20-25 minute long, easy-to-perform exercises, in the form of short videos.
In addition to the daily exercise tips and dietary advice, the software also supports motivational texts and information about supplements, meditation, yoga, rehabilitation and office exercise videos. Consultation with experts is also accessible through the website, while the app also monitors the fluid intake of users – sending reminders to drink enough water throughout the day.
Some of the products included in the SPAR Lifestyle Change Programme can be purchased with discount coupons by programme users. App users are also eligible to win fantastic prizes.
“As a value-focused family enterprise, SPAR has always highlighted the importance of a healthy lifestyle. A balanced diet plays a much larger role in today’s busy world than ever before and as such, SPAR doesn’t only provide high quality food, but also aims to assist in maintaining a healthy diet,” explained Márk Maczelka, Head of Communications at SPAR Hungary.
About SPAR Hungary:
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven to be very successful for Hungary, with new stores meeting the needs of a larger number of shoppers.
Hungary is the largest SPAR market in Central and Eastern Europe with over €1.67 billion turnover.