A key dietary focus of health-conscious consumers in 2017 is sugar reduction and SPAR Austria is meeting this need by reducing the amount of sugar in its own brand products.

The World Health Organisation recommends that an adult should not to eat more than 25 grams of sugar a day but the daily average of most Austrians is almost four times this amount. SPAR hopes that by offering healthier food options, it can contribute to helping customers lead a healthier life.

SPAR Austria’s new healthy eating campaign is not only about promoting a sugar-free or sugar-reduced diet, but also sees the company supporting child nutrition by endorsing the drive for healthy school lunches, offering healthy recipe inspiration, and working with organisations such as SIPCAN, the Institute for Preventive Cardiology and Nutrition. SPAR Austria works with a scientific advisory board, consisting of doctors, dieticians and nutritionists, which provides advice on the latest nutritional trends.

With a healthier product offer and the promotion of nutritional information, SPAR Austria is leading the charge for a healthier lifestyle.