SPAR Switzerland continues to innovate

January 26, 2017 IN THE CATEGORY: Store openings

Two recent store openings reflect a strong focus on tailored fresh offerings meeting the customer requirements of each location.

Opening SPAR express Zurich Theatre

At the end of December, a new SPAR express store was opened adjacent to the famous Zurich Theatre. The store, with a sales area of 120m², offers everything needed on a daily basis for the very varied customer types including commuters, passers-by, businessmen, students, residents, early birds, visitors of the theatre, tourists and night owls! This focus on the customer is also reflected in the opening hours which are from Monday to Saturday from 6 a.m. to 10 p.m.

A highlight of this new SPAR express store is the large take-away fresh food department with crispy salads, fruit cups, muesli and an extensive choice of sandwiches located in the centre of the store. Additionally, there is a focus on the changing needs of customers throughout the day: Cappuccino and croissants for commuters and passers-by in the morning; a changing lunch offer for students in a take-away-box; and snacks and champagne to be enjoyed during breaks by visitors to the Zurich Theatre in the evening.

The store manager of the new SPAR express is Pia Jehli – a long-time SPAR retailer who previously ran the SPAR Supermarket Regensdorf with great success. In 2012, she received the SPAR Switzerland award – SPAR Store Manager of the Year – for her outstanding performance.

SPAR opens supermarket in Eschen

Within only one week, a full conversion was made to a former supermarket in Eschen ensuring it re-opened at the beginning of January as a new concept and with new managers. Store Managers Markus and Petra Bühler are delighted to be able to operate under the SPAR Brand and also that they could retain the original store team.

This SPAR offers a competitively-priced, fresh and healthy food range; has an extensive choice of regional and organic products and a large selection of fruit and vegetables. Unique within SPAR Switzerland is the offer of homemade stone oven bread and pastries sourced from the well-known bakery Georg AG, enabling customers to purchase fresh bread all day right through to closing.

The full team of 10 employees and the two managers are proud of the extensive fresh offer and the new concept.

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