Consumers interviewed on opening day expressed delight with the launch of SPAR in their neighbourhood. The brand is well-known for offering a broad range of fresh fruit and vegetables, convenience combined with good service, and a wide choice of products. The product offering in this store is tailored to cater to the needs of single household residents and families living within a three-kilometre catchment area.
The wide aisles in this SPAR Supermarket ensure an enjoyable experience for customers as they browse the varied offer. A team of twelve colleagues running the store provide service at all destination departments including the fish, butchery, deli, hot meal and food-to-go counters, as well as fruits and vegetables. Additional services offered to customers include a post office with parcel shipping possibilities.
Following the ribbon cutting and cake cutting ceremony, a walk through the supermarket for invited guests showcased all the store has to offer. On opening day, over 1,140 transactions were recorded, with customers enjoying the unbeatable price promotions available from 09:30 to 23:00 hours that day. A strong launch campaign run in advance of the opening ensured a lot of awareness of the SPAR Supermarket’s range and the launch date.
Source: SPAR Oman
Read more about SPAR Oman
SPAR International granted the licence for SPAR in Oman in 2014 to Khimji Ramdas, a US$1 billion Distribution Company. Khimji Ramdas is a leading business conglomerate in Oman. The group has interests in trading, distribution, retailing, training, restaurants, and manufacturing.
SPAR Oman has taken learnings from several SPAR countries and identified opportunities to build and develop the brand across the country. As a result, it has developed a successful business that offers a world-class shopping experience to consumers in a short period.