Extending its presence across the Sultanate, SPAR Oman has opened its 10th SPAR Supermarket, which sees the brand entering Madinat Darsait for the first time.

This latest SPAR Supermarket is open 24/7 and features a broad range of fresh service departments including Fruit & Veg, Food-to-Go, Butchery and Fish & Seafood. The 630m² store meets the needs of a broad shopper group comprising both families and single households, spanning expatriate workers to local citizens.

At the opening of the new store, Sridhar Moosapeta, SPAR Oman CEO said: “Since its launch, SPAR has quickly garnered a reputation for being one of the most trusted names in Oman’s retail sector. We have been setting benchmarks for product quality and efficient customer service based on a tradition that SPAR has perfected for over eight decades, worldwide.”

Consumer reaction to the new store has been incredible, with many shoppers taking advantage of the fantastic special offers that were run during the first week of trading. The extensive advertising campaign ahead of the opening included local newspaper ads, flyers delivered to 15,000 homes in the area and a SMS campaign to over 100,000 consumers. Additional buzz was created with an online campaign crossing a variety of social media channels.

Commenting on the launch of the latest SPAR store, Devendra Kumar, Head of SPAR Oman’s Retail Division said: “SPAR Oman brings customers global offerings along with the best of local produce. Our team is working relentlessly to create the highest value across our entire product range. Freshness, value, choice and excellent service form the bedrock of our retail strategy.”

Other prominent areas in the Sultanate where SPAR has established its presence are: Bausher, Al Khuwair, Madinat Sultan Qaboos, Mumtaz, MBD, Muttrah and ISD. SPAR Express stores have also opened in Al Khoud and Mawellah North, developed in partnership with Al Maha Petroleum.