2022 represents a momentous occasion for the global SPAR family as we celebrate the brand’s 90th anniversary. Starting with one market in 1932 in the Netherlands, we fast forward 90 years, to 48 markets in four regions, with over 13,500 stores serving 14 million customers every single day.
Driven by our purpose to be the local food store of choice, for 90 years, SPAR has been uplifting and growing communities around the world. And we will continue to be at the heart of the community for generations to come.
In recognition of this milestone, we have taken action at both a local and international level by taking action together and planting hundreds of thousands of trees in SPAR communities all over the world. SPAR has always had a close affinity and connection to trees and the environment. Not only is a Fir tree an inherent element of our identity, but we have always prided ourselves on being a sustainable retailer, focused on giving back.
What are we doing?
Our global tree planting initiative is called SPAR One Tree Planted. It symbolises the simple action of putting trees into the ground, one tree at a time. We have partnered with leading organisation One Tree Planted, whose vision is to make it simple for anyone to help the environment by planting trees. Together restoring forests, creating habitats for biodiversity, and making a positive social impact around the world.
One Tree Planted is a non-profit environmental charity with a focus on global reforestation. They work with project partners across all major SPAR regions to get trees in the ground and restore forests after fires and floods. Their ‘one dollar for one tree’ model makes it easy for anyone to give back to the environment and help combat climate change. They have worked with numerous high-profile brands and individuals across the globe to improve our environment.
The SPAR One Tree Planted campaign involves multiple SPAR countries from across the world, with all funds raised going towards the planting of trees. A variety of different mechanics will be implemented across the participating markets to raise these funds. Where possible, we will follow the $1 = 1 tree planted model implemented by One Tree Planted. We aim to raise as much as we can to uplift local communities, reduce environmental impact and help to build a sustainable future for all.
Read more about this campaign here.