SPAR Italy Partner, Ergon, continues to grow the brand in Sicily

April 24, 2018 IN THE CATEGORY: Store openings

Ergon, one of the SPAR licence holders in Sicily, keeps growing the brand with the opening of four new stores in the space of a few weeks, building on the success of 2017 and setting the pace for continued growth in the coming year.

One of the four new openings is the EUROSPAR store in the town of Erice. This store has symbolic value for the local community as it enabled the revival of a neighbourhood supermarket which had been closed. The staff of the former supermarket were able to make a new start, choosing to work with DESPAR Ergon.

At its annual convention, held recently in Catania, the team at Ergon reviewed the strong business performance, announced a series of new store openings, and presented the activities for 2018, including a new promotional video using a compelling story-telling around the SPAR brand and some exciting competitions.

“DESPAR is a large family that continues to grow in Sicily,” said Concetta Lo Magno, Head of Marketing at Ergon. Opening the annual convention, she highlighted the important sales results that the DESPAR stores are enjoying in the region, having achieved considerable market share.

The DESPAR Brand’s success is due to its consistently high standards and the focus it places on introducing new technologies. The new DESPAR Sicilia app for example has taken on an important role in promoting customer loyalty, offering attractive rewards to regular shoppers. A larger selection of DESPAR Own Brand products is also contributing to the brand’s success, providing quality and value to consumers.

The new store openings on the island have seen the growth of both the EUROSPAR and DESPAR supermarket formats. Many retail entrepreneurs are keen to explore opportunities to become members of the ever-growing network.

Source: DESPAR Sicily

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About DESPAR Italy

SPAR International first granted a SPAR Brand licence to DESPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. DESPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.