For 42 years, the SPAR International Marketing Conference has brought together SPAR Marketing colleagues from around the world to share ideas and best practice examples.

The event offers a platform for all SPAR Marketing and Communication Managers to inspire each other through engaging presentations and informative store visits. This week, we see 79 delegates from 24 different SPAR from around the world come together in the Hungarian city of Budapest for a three-day conference, focusing on diverse areas of marketing with a special focus on strategy, digital and brand awareness.

Host SPAR Hungary is proud to showcase excellence in retail during the store visits and to share insights into marketing initiatives both traditional and innovative during the first session on Tuesday afternoon. The diverse programme includes presentations from 17 SPAR Partners and 5 guest speakers covering a range of topics from digitial transformation to partnerships to consumer and product trends.

Follow the event on our app or our intranet platform where you will find the programme and after the event, the presentations; of course you can also follow us on social media #SPARMC19.