SPAR was launched in Ukraine in 2001, when the first supermarket opened under licence. Since then, independent retailers have continued to bring the brand to local consumers in a number of cities, with a total of 15 SPAR Supermarkets in operation at the end of 2016.
VolWest Group, a wholesaler, retailer and investment group, operates over 200 NASH KRAJ supermarkets across Ukraine and today is the third biggest supermarket chain in the country with stores in 19 regions.
VolWest plans to open an additional 15 SPAR stores by the end of 2017 and has embraced the dynamic range of SPAR formats, planning a combination of neighbourhood convenience stores, supermarkets and hypermarkets to be tailored to the needs and requirements of customers in each location.
The store in Rivne embodies many of the SPAR values. 90% of products in the new store are products from Ukrainian manufacturers and producers. The store also offers great value by stocking a wide variety of Private Label products from international and Ukrainian producers.
All the employees of the store were trained to use new retail technology and adhere to SPAR International’s high standards in customer service.
Speaking about the partnership, Tobias Wasmuht, Managing Director of SPAR International said: “SPAR International worked closely with VolWest to ensure the store development and design represented international best practice and that VolWest Group shared SPAR’s commitment to freshness, quality, choice and excellence in customer service which it shares with partners in 44 countries all over the world. We are very excited to be working with VolWest and are confident this partnership will deliver value for SPAR, VolWest and our customers.”
Prior to the announcement, VolWest Group/SPAR Ukraine Corp. Ltd. worked closely with SPAR Hungary, visiting stores and gaining expertise and insights into SPAR International’s store formats, logistics and supply chain.
Commenting on the partnership, Serhiy Shavlukhevich, Managing Director of SPAR Ukraine Corp. Ltd said: “SPAR and VolWest share many key values such as a commitment to local suppliers, supporting communities and offering diverse retail solutions. We are delighted to be embarking on this exciting expansion with SPAR International. These expansion plans are a key part of our broader strategic plans for future growth and development.”
The launch of the store included several events and special offers and promotions for customers. The next store will be in the new SPAR Express format and will be opening in Ternopil in the coming months.