The SPAR Partner’s ongoing focus on enhancing the fresh offer instore has been positively received by consumers. The new supermarket offers more than 10,000 SKUs, including SPAR Own Brand products from various SPAR Partners. There is also an instore café that sells pizza, sandwiches and shawarma, along with a wide selection of traditional Georgian dishes and salads. A highlight of the store is the bakery section, offering freshly made Georgian cakes and breads.
In 2017, SPAR Georgia’s first full year of trading, strong growth was achieved with the opening of 19 stores. With this latest store opening in Kutaisi, the SPAR Partner now has a total of 43 SPAR Supermarkets, with plans in place to move into sub-licensing to enable independent retailers to benefit from the brand.
The fresh food offering and excellent customer service of the new SPAR Supermarket in Kutaisi are sure to see it become a destination supermarket for locals.
Source: SPAR Georgia
About SPAR Georgia
The SPAR Partner in Georgia is Foodmart, an existing food retailer with a strong and successful business. The licence to operate the brand was granted to SPAR Georgia by SPAR International in early 2014. SPAR was launched in the country later that year, with the opening of three supermarkets in one day in the capital city, Tbilisi.
SPAR Georgia has focused on offering a good selection of fresh produce and traditional Georgian bakery products, complemented by a localised Food-to-Go proposal. The stores also include SPAR Own Brand ranges, baby food ranges, increased grocery lines and non-food departments.