All new stores are between 110 and 135m2 in size. SPAR Georgia focuses on offering a broad selection of fresh produce and traditional Georgian baked goods, complemented by a local Food-to-Go offering. The destination departments in the new stores also include SPAR Georgia’s new Own Brand Daily Choice range, launched this past summer. Daily Choice is a range of ready-made meals for busy people who are in a hurry and in need of some nourishing food. Only introduced a month ago, the range already includes cakes, salads, Georgian baked products, as well as pizza, french crepes, and of course warm, seasonal meals.
During the development of the new stores, experiences from previously opened supermarkets was taken into consideration and adapted to suit each location, especially with regards to the store layout, department designs, instore communications and the assortment offer.
The store openings were announced on social media, drawing good crowds who were delighted with the variety of products on offer, especially the fresh assortment and SPAR Own Brand ranges.