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SPAR Georgia hits 36-store mark & launches new own brand meal range

October 23, 2017 IN THE CATEGORY: Own Brand and Suppliers, Store openings

  • Customers at the deli counter of a new SPAR Georgia store

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  • Great instore communications about the new Own Brand Daily Choice range

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SPAR Georgia are delighted with their progress having opened eight new stores in a few months, bringing the total number of SPAR stores in the country to 36, five of which are operated by SPAR Georgia’s sub-license partners. SPAR Georgia has now penetrated three new local markets and is planning to open up to 10 additional stores by year-end.

All new stores are between 110 and 135m2 in size.  SPAR Georgia focuses on offering a broad selection of fresh produce and traditional Georgian baked goods, complemented by a local Food-to-Go offering. The destination departments in the new stores also include SPAR Georgia’s new Own Brand Daily Choice range, launched this past summer. Daily Choice is a range of ready-made meals for busy people who are in a hurry and in need of some nourishing food. Only introduced a month ago, the range already includes cakes, salads, Georgian baked products, as well as pizza, french crepes, and of course warm, seasonal meals.

During the development of the new stores,  experiences from previously opened supermarkets was taken into consideration and adapted to suit each location, especially with regards to the store layout, department designs, instore communications and the assortment offer.

The store openings were announced on social media, drawing good crowds who were delighted with the variety of products on offer, especially the fresh assortment and SPAR Own Brand ranges.