SPAR China partner SPAR Shandong further modernises store portfolio
SPAR Shandong, SPAR China partner operating in the north of the country, continues to develop its store portfolio with the reopening of thee modernised supermarkets.
Two revamped supermarkets in Weihai City
The compact SPAR Shandong Memorial Road supermarket has a 770m2 retail sales area. Instore, the supermarket focuses on fresh produce and high-frequency shopping and consumption. Standout departments include seafood, fruit, and vegetables, which includes the installation of intelligent preservation equipment to extend the shelf life and reduce waste.
The SPAR Shandong IKEA supermarket, meanwhile, is a larger-format community hypermarket with a retail sales area of 4,529m2. The food-to-go area offers a wider range of meals to go, including seafood, bakery, and easy-to-consume options, to meet the needs of local office workers and families in the locality. The product assortment also includes an expanded range of own brand products, ensuring quality at affordable prices, as well as internationally renowned products and brands.
Latest reopening in Yantai City
In mid-April, SPAR Shandong also welcomed the reopening of the SPAR Shandong Yantai Changdao after extensive modernisations. The 2,121m2 supermarket has been transformed into a hub for the neighbourhood, integrating shopping and catering spaces for both residents and tourists. Instore, the design includes warm lighting, enhanced shelf space and the installation of digital technology. From the product assortment, fresh food provides the centre piece, alongside extensive food-to-go options for immediate and takeaway consumption.
Source: SPAR China
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About SPAR China
The SPAR brand was introduced to China in 2004 with the signing of the licence agreement for the Shandong province. Today, two core partners build the brand in the north and south, extending the communities having access to SPAR stores. The privately-owned retail chains licensed to operate the SPAR brand have a cooperative relationship. This partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.
