SPAR Austria supports young start-ups

October 30, 2019 IN THE CATEGORY: Own brand, Responsible retailing, Sourcing

Since the launch of the “Young & Urban by SPAR” programme in 2017, SPAR Austria has partnered with 30 start-ups, selling around 350 cutting-edge food and non-food products in SPAR stores nationwide. Due to the success of the programme, SPAR Austria continues to be on the look-out for ambitious young entrepreneurs and their innovative product ideas.

Young & Urban by SPAR is a well-established programme that has become an important part of SPAR Austria’s corporate philosophy. With their ingenuity, the young entrepreneurs enrich the existing product range, introducing new and innovative ideas that are appreciated by customers: “Along with promoting Austrian inventiveness, we are also able offer our customers the latest trends in food, household and leisure products, which is a win-win for all involved,” said SPAR Austria CEO, Gerhard Drexel.

“As a start-up, you have to do a lot of self-marketing,” said Johannes Ribeiro da Silva, a young entrepreneur who has benefitted from SPAR Austria’s support in getting his Verjuice product, SILVA, known.

Likewise, the founders of start-up, Sweetomio, said they would not be where they are today without the support of SPAR Austria’s Young & Urban programme: “Our goal was to launch a product that contains nothing that you would not use at home. Thanks to the placement of our baked products on SPAR Austria’s shelves, we were given a huge advantage.”

In terms of product and design development, quality management and production and marketing, SPAR Austria draws on six decades of industry experience and is delighted to pass on this extensive knowledge to young up and coming entrepreneurs.

More information about the programme, the products and how to apply, can be found here.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy.