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New EUROSPAR Supermarket opens in Valencia’s Xeraco

August 27, 2021 IN THE CATEGORY: Store openings

SPAR Spain partner Fragadis has invested in a new 3,800m² EUROSPAR Supermarket in Xeraco, Valencia, which is their largest store of this format. Building on the brand awareness generated by an existing SPAR Supermarket in the town, this store will meet the daily grocery needs of a large catchment area of nearby towns.

Customers can choose from over 7,000 products instore, including an extensive range of SPAR Own Brand products. As well as a full range of national brands, many local favourites are on offer, supporting the local economy. Fresh counters include a fishmonger, butchery, delicatessen, bakery, and fruit & vegetables. At these counters, customers can either choose self-service or ask the expert team on hand for assistance.

Sustainable materials

This large EUROSPAR Supermarket offers a convenient and enjoyable shopping experience in a modern environment featuring the latest sustainable solutions. Energy-efficient refrigeration, LED lighting, and heat recovery ventilation are just some of the advanced eco-friendly options used in this store.

Thematic and informative screens in strategic points around the supermarket communicate the latest deals and instore information, right on trend with new retail design.

Supportive team

The locally recruited team of 21 people running the store are knowledgeable about the products on offer. The team strives to provide the best customer experience to shoppers, who have been enjoying this large supermarket since it opened on August 12.

Fragadis is a SPAR Brand partner and distributor in the areas of Tarragona, Lleida, Barcelona, Valencia, Castellón, Alicante, and Aragon.

Source: SPAR Spain

Read more about SPAR in Spain


About SPAR Spain

SPAR Spain was founded in 1959 when several wholesalers who wished to join an international organisation came together. As a result, the brand became the first voluntary trading chain to be established in Spain.

The head office is in Barcelona. It provides buying, marketing, communications, and brand support to the 13 regional partners. Together, the SPAR operators actively continue the expansion of the brand across the country.