Seasonal events throughout the year form important opportunities for SPAR Partners to drive promotional activity. To help provide inspiration, SPAR International has developed a collection of seasonal campaign communication materials. With Halloween and Christmas just around the corner, these are sure to come in handy.

There are currently toolkits available for the following five themes: Christmas, Easter, Halloween, Summer and Autumn. For each theme, there are both leaflets and PoS materials ready to download from SPAR Connect.

The leaflets are extensive – composed of about 12 pages each. Instead of only being focused on driving product and price, they offer new and inspiring ideas including special focus areas and recipe tips, showcasing the entire store.

The PoS materials are varied, with ideas from magazines and shelf-talkers, to posters and wobblers. SPAR Partners can request the editable artwork files for each theme to integrate into their own marketing campaigns for implementation instore.

By linking promotions to a theme, through the offers that are provided and the style of the communications, retailers can drive greater engagement with their customers.

For more information, please contact the marketing team at SPAR International.