DeSPAR Maiora opens new EUROSPAR in southern Italy

February 22, 2017 IN THE CATEGORY: Store openings

  • The ribbon cutting ribbon with Franco Cannillo, Nicola Peschechera and Pippo Cannillo

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  • The fruit and vegetable display provides a fresh look and feel instore

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  • The official opening of the EUROSPAR in Trani attracted a large crowd

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  • Part of the EUROSPAR Trani team

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  • Pippo Cannillo, Maiora President and CEO (L) with Franco Cannillo, Maiora Managing Director at the new EUROSPAR store in Trani

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  • Personal service is key at the fresh deli department

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A new EUROSPAR store has opened in Trani, a city in the Apulia region of southern Italy. Situated next to an old olive oil mill, the new modern supermarket is one of the initiatives to rejuvenate the area. The Cathedral of St. Nicholas has Unesco monument status and attracts many visitors to the region.

The official ribbon-cutting ceremony for the opening of the EUROSPAR Supermarket was a great celebration with many visitors present to witness local SPAR Partner, Maiora’s latest success story.

Large assortment

With a sales surface of approximately 1,000m2, the new EUROSPAR in Trani offers a large assortment of around 4,500 food and non-food items, with a strong focus on fresh. It includes a deli, butchery, bakery, and a state-of-the-art fruit and vegetable department with refrigerated wall cabinets.

Local produce from the region is featured prominently, along with health and wellness products, including the free-from range for consumers with food allergies. A selection of prestigious wines from local wineries completes the offer.

Located in the very centre of Trani, the store’s large parking lot can accommodate 80 cars. The old industrial area, which has monument status and forms part of the Italian cultural heritage, used to be neglected. Its re-development has been a complex, but brilliant operation performed by DeSPAR in cooperation with the site owners.

Environmental sustainability

The development process was performed with respect for the environment, an essential part of how DeSPAR supports the communities in which it operates.

The store is equipped with energy-saving cooling and refrigeration systems (all of which have doors that allow for 45% lower energy consumption). The LED lighting system uses 50% less energy than traditional lighting.

Human resources

Maiora has invested strongly in human resources, both in terms of new hires and staff training. The newly opened store has created 35 new jobs and the majority of employees are local Trani residents, showing Maiora’s commitment towards supporting local communities.

Long opening hours

Open seven days a week, the store offers long trading hours: Monday – Saturday (8:00-21:00) and Sunday (9:00-13:30 & 17:00-21:00). There are five checkouts, including an ‘express’ checkout for speedy purchases.

Proud and pleased

“Innovation and service are the key concepts that guide the DeSPAR way of working,” said Pippo Cannillo, President and General Manager of Maiora. “We aim to provide quality, freshness and value, and thanks to our business strategies, we are able to offer low prices every day. We are proud to have opened in the city of Trani, an area of historical value. It has been a stimulating challenge for the whole team and I wish all involved much success and a warm welcome to the SPAR family,” he concluded.

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