DESPAR Italia partner, Maiora, opens a EUROSPAR Supermarket in Massafra

November 9, 2022 IN THE CATEGORY: Store openings

For Maiora, operating the SPAR brand in Italy’s Centre-South, opening this EUROSPAR Supermarket near Taranto is a strategic stepping stone towards expanding its presence on the Ionic coast of the Apulia region of Southeast Italy.

Highest retail standards

The new EUROSPAR Supermarket with a sales area of 865m² has a team of 30. Investment has been made in modern areas for fruit and vegetables and served counters for delicatessen, bakery, fresh meat and fresh fish and seafood. Pippo Cannillo, President and CEO of DESPAR Centro-Sud explains: “The residents of Massafra will be able to take advantage of the wide range available in our supermarket, as well as the highest quality and attention to detail, making daily shopping a fully satisfying experience”.

Sustainability instore

DESPAR Centro-Sud focuses its attention on sustainability, equipping the store with LED lighting systems and the latest generation CO2 refrigeration systems, using technology that ensures high standards of energy efficiency, reliability, and safety.

Growing the SPAR brand presence

With the opening of the EUROSPAR Supermarket in Massafra, Maiora’s retail portfolio exceeds 160 stores in Apulia, comprising company-owned and independent retail stores.

Source: DESPAR Centre-South

Read more news about SPAR in Italy

About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s licence in 1959. The first store opened in 1960, making SPAR the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR consortium operates stores under three formats: DESPAR neighbourhood supermarkets, EUROSPAR Supermarkets, and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. The independently owned neighbourhood supermarkets are a vital part of the organisation’s strategy to bring a high-quality, tailored grocery offering to communities.

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