This past Christmas, for the second year in a row, SPAR India ran its ‘Season of Joy’ campaign, helping to make the day a little more festive for the children of SOS Children’s Villages of India – a charity that provides a home for children without parents – giving them access to education and a healthy home life.

Over the course of 23 days in the lead up to Christmas, customers at 24 SPAR stores in India donated 40,000 gifts, which were distributed to the 7,200 children of SOS Children’s Villages.

To the delight of the children, SPAR India also set up a festive area with a Christmas tree, gifts, Father Christmas, an inflatable castle, food and many fun activities.

The campaign was run for the first time in 2017, when SPAR called upon its customers to donate items with the aim of providing a gift for each child of SOS Villages. During the first campaign, 20,000 gifts were collected, gift wrapped and distributed before Christmas. SPAR India is proud to have doubled this number this past Christmas – going a step further by aiming to fulfil the needs of every household at SOS Children’s Villages in the country.

The campaign was spread across digital, print and social media channels and promotional videos were shared, resulting in 5 million views.

Source: SPAR India

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About SPAR India

In August 2014, SPAR International and Max Hypermarkets entered into a partnership agreement to develop the brand across the country. Max Hypermarkets is operated by the Landmark Group, a retail group headquartered in Dubai. SPAR India has focused development on the SPAR Hypermarket format, converting stores from the Max brand, with the possibility of opening smaller stores in the future to build on the presence of the brand.