The new SPAR Supermarket is a conversion of an existing store and is 234m2 in size. Its destination departments include a Food-to-Go deli, a Georgian bakery, fresh fruit and veg and a fresh meat section, amongst others.
During the development of the new store, learnings from previous work with SPAR International and SPAR Russia was taken into account, especially with regards to the store layout, department designs, instore communications and the assortment offer. SPAR Georgia has continued to evolve and develop the right solution in each location when opening a new store.
The opening of the store was announced on social media and flyers were distributed to residents in the surrounding area. Text messages and emails were also sent to customers and suppliers.
The local public was delighted with the variety of products on offer in the new SPAR store, especially the fresh assortment and SPAR Own Brand ranges.
In its store development initiatives, SPAR Georgia has focused on offering a broad selection of fresh produce and traditional Georgian baked goods, complemented by a local Food-to-Go offering.
The licence to operate the SPAR Brand was granted by SPAR International in 2014. SPAR Georgia operates both company owned and independent retailer run stores, of which there are now 21.