SPAR Russia opens first store in Omsk

June 4, 2019 IN THE CATEGORY: Store openings

Growing its presence across the country, SPAR Russia has expanded into southwestern Siberia with the opening of the first EUROSPAR Supermarket in Omsk.

A key feature of the EUROSPAR Supermarket and a first for the city of Omsk, is the extensive instore fresh food offering, which is advertised with the slogan: “As tasty as a home-cooked meal, as varied as a restaurant menu.”

Throughout the 2,000m2 supermarket, food stations can be found where freshly prepared dishes are made by specialised instore chefs. Customers can choose from a diverse menu including shawarma, pasta, pancakes, tortillas, and pizza. In the self-service area, there is also a large selection of ready-made meals for customers to grab while on the go.

Adding to the choice of instore food options, the supermarket houses a cosy café that caters for breakfast, lunch and dinner, or simply a short coffee break.

At the instore bakery, customers are treated to a choice of breads and pastries, baked according to traditional recipes. The range of over 100 baked goods also includes croissants, pies and buns. The shelves are replenished every hour to ensure that only the freshest assortments are available.

The store was officially launched on 16 May with a festive store opening ceremony. A press conference was also held with many local media representatives present, providing great exposure for the new store.

Source: SPAR Russia

About SPAR Russia

The first SPAR store in Russia was opened in August 2001, following the granting of the licence by SPAR International to a regional partner. The central office is based in Moscow –supporting regional growth and expansion of the brand.

There are now more than 530 SPAR stores across the country. The success enjoyed by SPAR in Russia is driven by the recruitment of new partners, investing in new stores, and the continued investment in refurbishing existing stores. Expansion has resulted in greater buying power and improved knowledge sharing as the number of SPAR locations increases.