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SPAR expands into Russian Far East with new store opening in Khabarovsk

September 2, 2020 IN THE CATEGORY: Store openings

SPAR has expanded its presence into the Russian Far East with the opening of the SPAR Kim Yu Chen store in the city of Khabarovsk. Opened in mid-August, the 1,000m² supermarket brings a high-quality assortment of fresh products to residents of the city and surrounding areas. 

SPAR Kim Yu Chen has a trading area of 735.87m² and stocks 9,099 SKUs. The supermarket offers a particularly strong selection of SPAR own brands, fresh food and food-to-go, including a tandoor, grill, and pie station. 

 

A unique addition to this supermarket is the Superfoods area, which changes according to season and demand. Due to the city’s proximity to Japan, China, and Korea, there is a strong demand for the vast selection of Asian food products on offer in the store.

 

Following this successful store launch, the SPAR partner in the Russian Far East plans to open at least five SPAR stores a year in the cities of Khabarovsk, Vladivostok, Nakhodka, Komsomolsk-on-Amur, Ussuriysk, and Artem. The second SPAR Supermarket in the region will be in the city of Komsomolsk-on-Amur in September 2020. 

 

The partner is well established in the region and currently holds a strong portfolio of stores across the Russian Far East. The local team has worked intensively with SPAR International to gain a better insight into best practices; learning about food-to-go and food production centres, as well as category management and marketing communication.

Source: SPAR Russia


About SPAR Russia

The first SPAR store in Russia was opened in August 2001, following the granting of the licence by SPAR International to a regional partner. The central office is based in Moscow –supporting regional growth and expansion of the brand.

At the end of 2019 there were more than 530 SPAR stores across the country. The success enjoyed by SPAR in Russia is driven by the recruitment of new partners, investing in new stores, and the continued investment in refurbishing existing stores. Expansion has resulted in greater buying power and improved knowledge sharing as the number of SPAR locations increases.